- What's the right first AI move for a business?
- A 90-day implementation pilot on one specific workflow with clear before/after metrics. Total cost: usually under $30K (readiness assessment + implementation). Skip the $200K strategy engagements unless you're Fortune 500 with procurement requirements.
- Do I need an AI consultant?
- Only if you have a clear AI use case but no internal expertise to ship it. For time-bound projects (4-12 weeks) where you don't need a full-time hire, consultants are the right tool. For ongoing AI work (40+ hours/week), hire internally.
- What's the difference between AI strategy and AI implementation?
- Strategy consultants identify opportunities and write playbooks but don't ship code. Implementation consultants build and deploy working AI features. Most businesses need implementation. Pay for strategy only if you have a $1M+ change management problem requiring Big 4 firepower.
- What AI implementations have the fastest ROI?
- Three categories consistently pay back in 60-90 days: customer support automation (40-70% tier-1 ticket reduction), sales lead routing + enrichment (5-15 hrs/week saved), and document processing pipelines (60-90% time reduction for high-volume workflows).
- How do I vet an AI consultant?
- Five questions filter the bad ones: (1) Show me 3 production AI features you've shipped in the last 6 months. (2) Who from your team will actually work on my project? (3) Pricing for a 90-day pilot? (4) Who owns the code at engagement end? (5) Show me a case where a project didn't go as planned — what happened. If they can't answer #1 with specifics, they're a strategist not an implementer.
- When should a business NOT use AI?
- Skip AI when your data is messy (AI multiplies data problems), when regulatory clearance you don't have is required, or when the workflow you're automating isn't a real bottleneck (saving <10 hrs/week doesn't justify the cost). Also skip AI strategy decks — they don't ship anything.