Justin McKelvey is a Technology Strategist, and Founder of SuperDupr Design. He is Head of Product for PlayYourCourt, Chief Technology Officer for Qualifyed.ai, and CrossoverCollectibles.

He leads product and design teams for some of the brightest entrepreneurs and CEO’s. He has worked with brands like DigitalMarketer, FedEx, Rice University, and Shipley Donuts, finding product-market fit to launch new SaaS and eCommerce brands.

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My mission is to help founders and businesses turn bold ideas into world-class products. By combining a deep understanding of user needs with strategic execution, I guide teams in creating software that solves real-world problems, generates revenue, and scales effectively. With a growing passion for AI, I’m excited to explore how emerging technologies can shape the future of product development and innovation.

My career began in retail, where I honed my ability to understand customer needs, solve problems, and lead teams. These early experiences instilled in me a deep appreciation for service and empathy, which I’ve carried into my work as a technology strategist.

My journey into tech began with Drilling Exchange, the first web app I worked on as a developer. It was cutting-edge for the energy industry and ignited my passion for creating impactful software solutions. Since then, I’ve had the privilege of working with visionary founders and CEOs, leading product and design teams to launch and scale innovative SaaS and e-commerce platforms. Whether building MVPs, optimizing existing products, or exploring the future potential of AI, I’m driven by a commitment to deliver value and results

• Launched Achievr, a goal-setting app that helps individuals achieve their dreams with actionable plans.

• Founded SuperDupr, a marketing agency specializing in custom software, SaaS, and e-commerce solutions.

• Lead product development as Head of Product at PlayYourCourt, scaling user engagement by 150%.

• Driving technical strategy as CTO of Qualifyed, an AI-powered lead generation platform.

• Collaborated with brands like DigitalMarketer, FedEx, Rice University, and Shipley Donuts to build and scale impactful software products.

• Worked on Drilling Exchange, my first web app, which introduced cutting-edge solutions to the energy industry.

Outside of work, I’m a car enthusiast, avid snowboarder, and fitness advocate. These passions fuel my creativity and keep me grounded. They remind me that the drive to achieve—whether in personal goals or in building great products—comes from embracing challenges and staying consistent.

I track all of this publicly on Achievrs.io, Show — Don’t just tell.