From the shop floor to shipping software.
15 years building products. 50+ shipped. From retail management to leading engineering and product teams.
The Journey
Retail Management
12 years running snowboard and mountain bike shops in Colorado. Learned operations, sales, and how people actually make buying decisions. That foundation shows up in everything I build.
Software Leadership
Went from writing code to leading product and engineering teams. CTO at an AI startup, Head of Product at a sports platform, shipped 50+ products that generated $53M+ in revenue.
AI Strategy & Product Leadership
Now I work with a handful of founders as an AI strategist and technical co-founder. I help teams figure out where AI creates leverage, then build it.
50+
Products Shipped
$53M+
Revenue Generated
95%
AI Cost Cut
15
Years Building
How I Think
Extreme Empathy
I start every project by understanding the user's emotional context. The best technical decisions come from deeply understanding the people you're building for.
Ship Fast, Learn Faster
I'd rather ship something imperfect on Tuesday than something perfect next quarter. Every week without real user feedback is a week wasted.
Kill Complexity
Most startups don't need microservices, Kubernetes, or a 12-person engineering team. I build lean systems that a small team can actually maintain.
Discipline Over Motivation
Morning training, deep work blocks, faith. The consistency that shows up in my code starts long before I open a laptop.
Off the Clock
When I'm not building software, I'm snowboarding in the backcountry, riding mountain bikes in Austin, or reading about productivity and systems thinking. Sweat every day — the discipline shows up in the code.
What People Say
"Justin doesn't just write code; he thinks like a CEO. He understands the business impact of every technical decision, which is rare in this industry."
Lindsey B.
Co-Founder, SaaS Collective
Want to work together?
I work with a small number of founders at a time. If you're building something ambitious, let's talk.