AI Search Audit
ChatGPT cites my GTM-mistakes post inline 4 times for "what are common GTM mistakes." Perplexity names me in framework queries. Clients now show up saying "ChatGPT sent me."
I didn't get lucky. I run a daily measurement engine that tracks AI citations across my two domains and fix what it finds. The audit is me pointing that same engine, plus my judgment, at your site.
Fixed fee, secure Stripe checkout, delivered within 5 business days. The fix list is yours to keep.
Justin McKelvey
Fractional CTO & AI Consultant · Austin, TX
Quick Answer
An AI Search Audit is a query-by-query analysis of where your business shows up in ChatGPT, Claude, Perplexity, and Google AI for the buyer queries that matter in your market. My version costs $1,500 flat and is done personally by me, not a tool. You get three things within 5 business days: a citation map of where you appear today, an analysis of why competitors get cited instead of you, and a prioritized fix list covering schema, answer-shaped content, llms.txt, citation-bait pages, and structure. Written audit plus a 30-minute walkthrough call. Any developer can execute the fixes, you don't need me for that part.
Author: Justin McKelvey, fractional CTO · cited by ChatGPT, Claude & Perplexity · Updated August 2026
Why listen to me on this
Most people selling "AI SEO" have never been cited by an AI engine. Check their receipts.
Here are mine. All checkable by typing the query yourself.
ChatGPT inline citations
Ask ChatGPT "what are common GTM mistakes." My post gets cited inline 4 times in one answer.
Engines that cite me
ChatGPT, Claude, and Perplexity all cite or recommend my sites. Perplexity names me by name in framework queries.
Measurement engine
I track AI citations across my two domains every single day. Real clients now arrive saying "ChatGPT sent me."
What's in the audit
Where you show up today
Query-by-query citation map across ChatGPT, Claude, Perplexity, and Google AI for the buyer queries that actually matter in your market. Not vanity brand searches. The questions strangers ask before they buy.
Why competitors get cited instead
For every query you lose, I look at who wins it and what their page does that yours doesn't. Structure, schema, answer shape, authority signals. Specific, not "publish more content."
Prioritized fix list
Schema to add, pages to restructure, answer-shaped content to publish, llms.txt, citation-bait pages worth building. Ranked by impact, written so any developer can execute each one.
30-minute walkthrough call
Once the written audit lands, we get on a call and I walk you through the priorities, answer questions, and tell you what I'd do first if it were my site.
How it works
I run the engine on your market
You give me your domain, your market, and any competitors you care about. I research the real buyer queries, then run them live through ChatGPT, Claude, Perplexity, and Google AI, recording every citation and every source each engine leans on.
Written audit + fix list
I write up where you stand, why the engines pick who they pick, and the prioritized fix list. Each fix is specific enough to hand to a developer Monday morning. Delivered within 5 business days of kickoff.
Walkthrough call
30 minutes on a call. I walk you through the findings and the order I'd attack the list in. After that you can execute it in-house, hand it to your dev, or have my team implement it.
No hourly billing, no scope creep, no "phase 2 discovery." I do the audit personally. Every deliverable listed above is included in the price.
The risk reversal is simple: the fix list is yours. Any developer can execute it. You don't need me, my company, or a retainer to act on what you learn.
Start the Audit — $1,500 →If you'd rather not implement it yourself
Most buyers hand the fix list to their own developer, and that's the intended path. If you don't have one, my company SuperDupr implements the full list: $5,000 fixed scope, plus optional $500/mo re-measurement monitoring so you can watch the citations move. Same team, same playbook I run on my own sites.
Frequently Asked Questions
- What's the difference between SEO and AI search optimization?
- SEO earns you a ranking on a results page a human scrolls. AI search optimization earns you a citation inside the answer itself. The mechanics overlap but the winners differ: AI engines favor direct answer-shaped passages, clean structured data, clear authorship, and fact-dense pages they can quote. A site can rank page one on Google and be invisible to ChatGPT. The audit measures the second thing.
- Can I implement the fixes myself?
- Yes. That's the point. Every fix is written specifically enough that any competent developer can execute it: the exact schema to add, which pages to restructure, what content to publish and in what shape. You keep the list either way.
- How is this different from the free visibility check?
- The free check runs a handful of queries and gives you a score in about 60 seconds. The free report adds my top 3 fixes. The audit is the full version: real query research for your market, four engines, competitor-by-competitor analysis, and a complete prioritized fix list. Score versus diagnosis.
- What if the audit finds I'm not cited anywhere?
- Then you found out for $1,500 instead of finding out from your revenue. Zero-citation audits are actually the most useful ones: the fix list becomes your roadmap from invisible to cited, starting with the cheapest wins. Most sites I check are invisible for the queries that matter. That's the opportunity.
- Do you use a tool or do this by hand?
- Both. The query runs go through the same measurement engine I run daily on my own two domains, so the data is real engine responses, not estimates. The analysis and the fix list are me. No junior analyst, no white-labeled report.
- How is this different from the $99/mo Monitor?
- The Monitor is ongoing surveillance: weekly checks on your tracked queries with a running fix feed. The audit is the deep one-time diagnosis with the complete fix list. They pair well, but the audit is where I'd start if you've never had one.
Find out what AI tells your buyers
Every day these queries get asked and somebody gets recommended. The audit tells you whether it's you, why it isn't, and exactly what to change.
Not ready for the paid audit? Start free: