Category · 4 posts
Freelance to agency, finding clients, pricing, personal brand
If you don't know your CAC, you don't know if your business works. Here's how to calculate, benchmark, and reduce your customer acquisition cost — with real examples from startups I've worked with.
Most founders hire too late, then hire too generic. The Delegation Decision is a 3-question test for figuring out what to take off your plate first — and whether the answer is a fractional, a contractor, or a full-time first hire.
Most technical founders build great products and terrible go-to-market strategies. Here's a no-BS GTM framework from someone who's launched 50+ products.
Most founders hire too late, then hire too generic. The Delegation Decision is a 3-question test for figuring out what to take off your plate first — and whether the answer is a fractional, a contractor, or a full-time first hire.
Your customers don't care about your tech stack. They care about their problems. After $53M in revenue across 50+ products, here's how to reframe everything you sell around outcomes instead of features.
If you don't know your CAC, you don't know if your business works. Here's how to calculate, benchmark, and reduce your customer acquisition cost — with real examples from startups I've worked with.
Most technical founders build great products and terrible go-to-market strategies. Here's a no-BS GTM framework from someone who's launched 50+ products.
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