Category · 13 posts
AI visibility, answer engine optimization, LLM SEO — getting mentioned and recommended by ChatGPT, Perplexity, and AI search. Tool-shopper terms surging 700-1,900% YoY at KD 10-38.
Original tracking data from 74 commercial buyer queries run weekly against Perplexity and ChatGPT. Perplexity's top source is YouTube. ChatGPT's is Business Insider, then Reddit. Reddit is the only domain in both top three. And unknown niche sites regularly out-cite Forbes.
GEO (generative engine optimization) and SEO share about 90% of their tactics — the acronym war is mostly a marketing invention. But the 10% that differs is the part that decides whether an AI engine quotes you or ignores you. Here's the honest split: what carries over, the four things that genuinely change, and how to tell which one is failing you.
llms.txt is a proposed standard — a markdown file at your site root that hands AI engines a curated map of your content. Mine is live and auto-generated. Here's what the file actually is, the 15 minutes it takes to ship one, and the honest evidence on whether any AI engine reads it — which is thinner than the people selling you AEO packages admit.
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