Category · 15 posts
AI visibility, answer engine optimization, LLM SEO — getting mentioned and recommended by ChatGPT, Perplexity, and AI search. Tool-shopper terms surging 700-1,900% YoY at KD 10-38.
Original tracking data from 74 commercial buyer queries run weekly against Perplexity and ChatGPT. Perplexity's top source is YouTube. ChatGPT's is Business Insider, then Reddit. Reddit is the only domain in both top three. And unknown niche sites regularly out-cite Forbes.
GEO (generative engine optimization) and SEO share about 90% of their tactics — the acronym war is mostly a marketing invention. But the 10% that differs is the part that decides whether an AI engine quotes you or ignores you. Here's the honest split: what carries over, the four things that genuinely change, and how to tell which one is failing you.
llms.txt is a proposed standard — a markdown file at your site root that hands AI engines a curated map of your content. Mine is live and auto-generated. Here's what the file actually is, the 15 minutes it takes to ship one, and the honest evidence on whether any AI engine reads it — which is thinner than the people selling you AEO packages admit.
Profound, Peec AI, Scrunch, Otterly, LLMrefs, plus the Semrush and Ahrefs bolt-ons — compared honestly by someone who built his own tracker instead. Prices run $29 to $2,000+/month, and none of them fix what they find.
AEO is how you become the source AI engines quote instead of the site they skip. This playbook comes from someone whose pages earn named Perplexity citations: answer blocks, entity consistency, schema, the Princeton GEO tactics, and the off-site work that predicts visibility 3x better than backlinks.
Three ways to track what AI engines say about your business: manual spot-checks (free, 1 hour/month), paid tools ($29-$499/month), or build your own checker on the Perplexity API for about a penny per query. I built mine — here's the full playbook.
AI Automation
4 posts
AI Design Tools
6 posts
AI for Business
196 posts
AI for Founders
3 posts
Business Growth
4 posts
Founder Sales
2 posts
Fractional CTO
14 posts
Fractional Product
1 posts
Go-to-Market Strategy
3 posts
Lean Software
2 posts
Pricing Strategy
2 posts
Product Leadership
6 posts
Vibe Code Rescue
75 posts
Book a free 15-min strategy call. Specific recommendation, no pitch.
Book a Call