Thoughts & Perspectives
Building in public
The 5 GTM Mistakes That Kill Startups Before They Launch
I've watched the same 5 go-to-market mistakes kill startups over and over. Most of them happen before launch day. Here's how to avoid each one.
Go-to-Market Strategy: The Founder's Playbook for Getting to Revenue in 90 Days
Most go-to-market strategies fail because they start with channels instead of customers. Here's the 90-day GTM playbook I've used across 50+ product launches to get to revenue fast.
SaaS Pricing Strategy: How to Stop Leaving Revenue on the Table
Most founders underprice their product by 30-50%. Here's the SaaS pricing framework that fixes it — real models, real examples, and the psychology behind pricing that converts.
Product Positioning for Founders: How to Explain What You Do So People Actually Buy
If you can't explain what your product does in one sentence, you'll never sell it. Here's the positioning framework I use with clients to turn confused prospects into paying customers.
Founder-Led Sales: How to Close Your First 50 Customers Without a Sales Team
You don't need a sales team to close your first 50 customers. You need a system. Here's the founder-led sales framework I've used across 50+ products to generate $53M+ in revenue.
Vibe Coding with Claude: How I Build Real Apps with Claude Code
Claude Code is the best vibe coding tool for complex backend work. Here's how I use it daily as a fractional CTO — real workflows, real projects, and when to use it vs. Cursor.
Vibe Coding Examples: 10 Real Projects — What Worked and What Didn't
10 real vibe-coded projects reviewed by a fractional CTO. What tools they used, what worked, what broke in production, and what it cost to fix.
How to Build an MVP in 2026: The 6-Week Framework
Most MVPs fail because founders build too much. Here's the 6-week framework I use with clients to go from idea to paying customers — with real examples from products I've shipped.
Fractional Product Manager: What They Do, What They Cost, and When You Need One
A fractional product manager gives your startup senior product leadership for $5K-12K/month instead of a $200K+ full-time hire. Here's when it makes sense and how to find the right one.
Vibe Coding with Cursor: Agent Mode, Rules & Workflows (2026)
Cursor is the best vibe coding tool for developers. Here's how to actually use it — agent mode, rules files, model selection, and the workflows that make you 3-5x faster.
Is Vibe Coding Bad? 7 Failures from Rescuing Vibe-Coded Apps
Vibe coding isn't bad. But it isn't magic either. After shipping 50+ products and rescuing a growing number of vibe-coded apps, here's my honest take on when it works, when it breaks, and what nobody tells you.
What Is Vibe Coding? Definition, Tools & Reality Check (2026)
Vibe coding means building software by describing what you want in plain English and letting AI write the code. Here's what that actually looks like in practice, where it works, and where it falls apart.
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