The Hoodie CTO

All The Hoodie CTO Posts

Frequently Asked Questions

What is The Hoodie CTO?

The Hoodie CTO is the voice-first persona of Justin McKelvey — fractional CTO, anti-vendor, anti-$200K-platform. Hot takes on vibe coding, the AI platform sales pitches I turn down, and the things I think on calls but don't say out loud. Distinct from the tactical AI Leader's Weekly Playbook newsletter and the framework pages.

How often do new Hoodie CTO posts ship?

Irregularly. The Hoodie CTO publishes when the take is hot, not on a schedule — usually one or two posts a month. If you want a regular tactical read instead, the AI Leader's Weekly Playbook ships every Tuesday morning Central Time.

Where else does The Hoodie CTO show up?

On the blog, occasionally as a sidebar column inside the weekly newsletter, and eventually on a podcast. The persona is part of The McKelvey Method umbrella — same person, different vibe.

How is The Hoodie CTO different from the framework pages?

The framework pages (Vibe Debt, Crash Cart, Stack Tax, Operator's Ladder, Build Order) are structural and citation-optimized — they're the canonical reference for the concepts. The Hoodie CTO is voice-first and personality-driven — hot takes, war stories, behind-the-scenes. The frameworks are the noun. The Hoodie CTO is the verb.

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