Thoughts & Perspectives

Building in public

SQLite in Production: Why It's Ready for Your Startup in 2026
Lean Software

SQLite in Production: Why It's Ready for Your Startup in 2026

I run SQLite in production for a business-critical application. No managed database, no $50/month Postgres bill, no ops overhead. Here's why SQLite in production isn't crazy anymore — it's smart.

Customer Acquisition Cost: The Only Metric That Matters Early
Business Growth

Customer Acquisition Cost: The Only Metric That Matters Early

If you don't know your CAC, you don't know if your business works. Here's how to calculate, benchmark, and reduce your customer acquisition cost — with real examples from startups I've worked with.

AI Product Development: The Build vs Buy Decision Framework
AI for Founders

AI Product Development: The Build vs Buy Decision Framework

Should you build AI features in-house or buy off-the-shelf? After building AI products for 4 years, here's the framework I use to make this decision — and the $50K mistake I made getting it wrong.

The MVP Trap: Why Most Founders Build Too Much
Product Leadership

The MVP Trap: Why Most Founders Build Too Much

Your MVP should take 4-6 weeks, not 6 months. After building 50+ products, I've watched the same mistake kill startups over and over: building too much before talking to customers.

How to Implement AI Without Burning Your Runway
AI for Founders

How to Implement AI Without Burning Your Runway

You don't need a $500K AI budget. I cut AI costs by 95% at my last company. Here are 7 practical ways to implement AI in your business without the enterprise price tag.

AI Implementation Strategy: A Founder's Playbook
AI for Founders

AI Implementation Strategy: A Founder's Playbook

Most AI implementations fail because founders start with the technology instead of the problem. Here's the step-by-step playbook I use to implement AI that actually moves the needle.

Why I Replaced $2,200/Year in SaaS with a Single Rails App
Lean Software

Why I Replaced $2,200/Year in SaaS with a Single Rails App

I was paying $184/month for Squarespace, ConvertKit, GoHighLevel, and Metricool. I replaced all of them with one Rails 8 app on a $5/month server. Here's exactly how.

Go-to-Market Strategy for Technical Founders
Business Growth

Go-to-Market Strategy for Technical Founders

Most technical founders build great products and terrible go-to-market strategies. Here's a no-BS GTM framework from someone who's launched 50+ products.

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