Justin McKelvey

Justin McKelvey

Fractional CTO · 15 years, 50+ products shipped

AI for Business 5 min read

How Much Does AI Consulting Cost? Real Prices From a Consultant Who Publishes His (2026)

Quick Answer

As of 2026, AI consulting for small and mid-sized businesses costs roughly: $2,000–$10,000 for an assessment, $4,500–$25,000 for a done-for-you implementation, $25,000–$50,000 for rescuing a broken AI-built codebase, and $5,000–$15,000/month for fractional technical leadership. Enterprise engagements start around $25K and climb into six figures. My own prices are published on this site — assessment $2,500 flat, installs from $4,500 — because "book a call to find out" is a pricing strategy, not a price.

Reviewed July 2026 · Author: Justin McKelvey, AI consultant & fractional CTO, 50+ products shipped

TL;DR: The Category Hides Its Prices. I Think That's a Tell.

Try to find a price on an AI consultancy's website. I'll wait. What you'll find instead is "every engagement is unique" followed by a calendar link — which translates to we'll quote what the discovery call suggests you'll tolerate.

Full disclosure: I sell AI consulting. Every price below that's mine is published on this site, and the market ranges are what I actually see owner-led businesses get quoted in 2026. Engagements do vary — that's why honest pricing is a range, not a secret.

How Much Does AI Consulting Cost? The Four Things You're Actually Buying

"AI consulting" is four different products wearing one label. Price them separately and the quotes you collect start making sense.

1. The assessment (figure out where AI pays off): $2,000–$10,000

A structured answer to "where would AI actually return hours in MY business?" — workflow inventory, opportunity scoring, data check, a prioritized plan with costs. Focused SMB versions run $2,000–$10,000 fixed-price; mid-market engagements $10,000–$25,000; the big-firm version costs six figures and mostly buys the logo on the report. Mine is $2,500 flat: two weeks, a 15–25 page written roadmap on day 14, and the fee is credited in full against any install or build within 90 days — if we work together after, the assessment becomes a deposit. The full anatomy of this engagement type is in the AI audit guide.

2. The implementation (install a working system): $4,500–$25,000

This is where "cost of AI implementation" questions land, and where quotes vary the most — because scope varies the most. A focused first install (one core workflow, connected to your real tools, team trained) runs $4,500–$15,000 from independents; agency and mid-market versions run $15,000–$25,000+; enterprise "transformations" are a different sport entirely. Mine is from $4,500: about two weeks, roughly three hours of your time, activation plus connectors to the tools you already use, training, a handoff doc, and 30 days of support. Ongoing tool subscriptions on top typically run $20–$100 per user per month — the software is the cheap part.

3. The rescue (your AI-built app is broken): $25,000–$50,000

A newer category for a newer problem: founders who shipped an MVP with AI coding tools and now have paying customers on a codebase nobody fully understands. Proper rescues run $25,000–$50,000 fixed — light ones from $15,000, complex SaaS from $60,000 up. Mine starts with a free repo audit (a 20-minute recorded walkthrough plus written summary, no strings) because you should know how bad it is before anyone quotes you anything. If you're not sure whether you're in this category, here's how to tell.

4. Ongoing help (fractional technical leadership): $5,000–$15,000/month

When what you need isn't a project but a senior technical brain on retainer — architecture calls, build-vs-buy decisions, keeping vendors honest. Fractional CTO work runs $5,000–$15,000/month for roughly a day a week; the full breakdown is in the fractional CTO cost guide. Worth knowing: I only offer this after a first project together — anyone selling you a monthly retainer before doing a single piece of defined work with you is selling occupancy, not outcomes.

What Moves the Price (and What Shouldn't)

  • Workflow count. One focused workflow vs. "automate the whole department." Start with one; most failed AI projects started in the wrong place, too big.
  • Data and tool readiness. If your systems can't feed an AI workflow today, there's a plumbing project hiding inside the quote. An assessment finds it before it becomes a change order.
  • Team size and training. Adoption is real work — it's where implementations actually die — and pricing that ignores the humans is underpricing the hard part.
  • Custom integration depth. Off-the-shelf connectors vs. your 2009 ERP. Guess which one has a comma in the price.

What should not move the price: the word "transformation," extra discovery meetings, or deck thickness. If a proposal can't tie its number to workflows shipped, the number was priced on vibes.

Hourly vs. Fixed: Where Budgets Go to Die

Independent AI consultants commonly quote $150–$500+ per hour. The rate isn't the problem — the meter is. Assessments, installs, and rescues are all definable work, and definable work should carry a fixed price attached to a fixed deliverable. "We'll see where discovery takes us" at $300/hour is how a $5,000 problem becomes a $30,000 invoice with a slide deck at the end. Every price on this site is flat for exactly that reason, and it's the first thing I'd demand from anyone else you're evaluating: it's question one in the hiring guide.

When You Shouldn't Pay Anyone (Sometimes the Answer Is $0)

If you're solo or close to it: skip consulting entirely. Pick the most repetitive, language-heavy task in your week — drafting, summarizing, re-typing between systems — and run AI on it yourself for a month. Total cost: about $20 and some stubbornness. The DIY-vs-hire fork gets a full honest treatment here.

Consulting earns its fee when picking wrong is expensive: multiple departments, seven-figure revenue, a team already freelancing on ChatGPT with no system, or an owner who's been circling "we should do something with AI" for six months. What you're buying isn't information — it's a decision, with numbers attached, on a deadline.

Do this today: whatever quotes you're collecting, ask each vendor to put their price in writing before a call. The ones who will are the ones worth the call. Free structured starting point: the AI Readiness Checklist takes 5 minutes and tells you whether you even need the conversation. If you do, the $2,500 Assessment is here — price published, like it should be — or book a free strategy call and I'll tell you straight which of the four categories you're actually shopping in. Half the time the honest answer is "none of them yet."

Related guides: what is an AI audit, do I need an AI consultant, how to choose an AI consultant, questions to ask before hiring one, fractional CTO costs, what is an AI readiness assessment.

Free Resource Justin McKelvey

How ready is your business for AI?

Score yourself in 5 minutes with the free AI Readiness Checklist — see where AI actually pays off before you spend a dollar on it.

Frequently Asked Questions

How much does AI consulting cost?
As of 2026, for small and mid-sized businesses: a focused AI assessment or audit runs roughly $2,000-$10,000; a done-for-you implementation of a first AI system runs roughly $4,500-$25,000 depending on scope; fixing a broken AI-built codebase runs $25,000-$50,000; and ongoing fractional technical leadership runs $5,000-$15,000 per month. Enterprise engagements from big firms start around $25,000 and climb into six figures. My own published prices sit at the SMB end of each range — assessment $2,500 flat, installs from $4,500 — because owner-led businesses are who I work with.
What does an AI consultant charge per hour?
Independent AI consultants commonly quote anywhere from $150 to $500+ per hour, with big-firm rates far above that. But hourly is the wrong way to buy this work: an assessment, an install, and a rescue are all definable projects, and definable work should have a fixed price with a fixed deliverable. When a consultant insists on hourly with open-ended scope, you're not buying expertise — you're funding their discovery process. Every price I publish is flat-fee for exactly this reason.
What is the cost of AI implementation for a small business?
For a first real AI system in an owner-led business — not a pilot deck, a working install your team uses — expect roughly $4,500-$25,000 done-for-you, plus tool subscriptions that typically run $20-$100 per user per month. Mine is from $4,500: about two weeks, roughly three hours of your time, and it ships with activation, connectors to your existing tools, training, and 30 days of support. The bigger cost driver isn't the software — it's whether your data and processes are ready, which is what an assessment tells you before you spend implementation money.
Why don't AI consultants publish their prices?
The generous read: engagements vary, so they price per project. The honest read: hidden pricing lets them quote what the discovery call suggests you'll tolerate, and it forces you onto a sales call to learn what should be on the pricing page. Variation is real, which is why published prices are ranges — but 'it depends' and 'here's the range it depends within' are very different sentences, and only one of them respects your time. Treat a missing pricing page as a signal about how the rest of the engagement will feel.
How do AI consulting fees vary by project scope and duration?
Four things move the number more than anything else: how many workflows you're touching (one focused workflow vs. a department), how ready your data and tools are (clean systems vs. a plumbing project first), how many people need training (adoption is real work — it's where implementations die), and how much custom integration your stack needs. Duration mostly follows scope. What should NOT move the number: vague 'transformation' language, more meetings, or a longer slide deck. If a proposal can't tie its price to workflows shipped, it's priced on vibes.
Is AI consulting worth it for a small business?
Sometimes no — and a consultant should be able to say so. If you're solo or nearly so, skip consulting: pick one repetitive, language-heavy task and run AI on it yourself for a month; you'll learn more than a report would tell you. Consulting earns its fee when picking wrong is expensive — multiple departments, seven-figure revenue, a team already freelancing on ChatGPT with no system, or six months of circling 'we should do something with AI' without a decision. The product you're really buying is a decision with numbers attached, on a deadline.
Justin McKelvey, Fractional CTO and AI consultant in Austin, TX

Written by

Justin McKelvey

Fractional CTO & AI consultant in Austin, TX. 15 years building software, 50+ products shipped, $53M+ in client revenue generated. I help $1M–$50M founders ship production software and automate operations with AI — without hiring a full-time executive team.

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