Thoughts & Perspectives
Building in public
Go-to-Market Strategy
The 5 GTM Mistakes That Kill Startups Before They Launch
I've watched the same 5 go-to-market mistakes kill startups over and over. Most of them happen before launch day. Here's how to avoid each one.
Go-to-Market Strategy
Go-to-Market Strategy: The Founder's Playbook for Getting to Revenue in 90 Days
Most go-to-market strategies fail because they start with channels instead of customers. Here's the 90-day GTM playbook I've used across 50+ product launches to get to revenue fast.
Go-to-Market Strategy
Product Positioning for Founders: How to Explain What You Do So People Actually Buy
If you can't explain what your product does in one sentence, you'll never sell it. Here's the positioning framework I use with clients to turn confused prospects into paying customers.
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